Search Content
find
CATALOG
Skip Navigation Links.
Expand Data InfrastructureData Infrastructure
Expand Data ToolsData Tools
Expand Desktops, Laptops and OSDesktops, Laptops and OS
Expand Enterprise ApplicationsEnterprise Applications
Expand IT InfrastructureIT Infrastructure
Expand IT ManagementIT Management
Expand Networking and CommunicationsNetworking and Communications
Expand SecuritySecurity
Expand Servers and Server OSServers and Server OS
Expand Software and Web DevelopmentSoftware and Web Development
Expand StorageStorage
CONNECTIONSmore
Connect with other members or invite your contacts to the community.
GROUPSmore
Join an existing group to participate in the group discussions or create a new group of your own to create discussions around topics of interest to you and your work.
MY RESOURCESmore
Find info or add new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
Resources you may like
  • Share within ITmb

The revolution will not be televised. But it may be on YouTube.

Social media is fundamentally changing how businesses and their customers interact. And nowhere will the impact of the social web be stronger, or more beneficial, than in Customer Service and Support. It's true that Marketing is pioneering the enterprise's involvement with the social web. But for them, it's a double-edged sword. Brands are no longer in the control of advertisers, but in the words, messages, and videos of consumers.

Things are different for Customer Service and Support — customers have always helped each other, and social technologies give them new, more scalable platforms for helping even more.

This paper examines some of the broad trends in social media, and then provides specific guidance on how to use social media to deliver support better, faster and cheaper.

Keywords
Consona Corporation, Consona Corporation:White Paper, Make Support Social: Turn Customer Engagement into Customer Success, social media, Customer Service, customer, customer engagement, web, Marketing
Offered by
Consona Corporation
URL
Files
The resource is available from the link above.
Ask a question
search Paper Image Add papers image
Bookmark to
My ITmodelbook add
Group ITmodelbooks
 
'Fujitsu America, Inc.'
'Microsoft Store'
 

Latest reports from top IT companies:

SAP HP Janrain HubSpot PrepLogic Motorola BNP Media Informatica Microsoft Jobvite